Description
WASHINGTON (TNND) — PepsiCo announced Monday that it will purchase the prebiotic soda brand poppi for nearly $2 million.
The deal includes $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion as part of Pepsi's strategy to "offer more positive choices to our consumers."
"More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness. poppi is a great complement to our portfolio transformation efforts to meet these needs," PepsiCo CEO Ramon Laguarta said in a statement.
The prebiotic soda, founded in Austin, Texas in 2018, and discovered on Shark Tank, is described as having a "special type of fiber that can act as food for healthy bacteria in your gut."
Pepsi's rival, Coca-Cola, recently launched its own prebiotic soda brand named Simply Pop.
"As we look to reorient our portfolio offerings to address white space consumer needs, the poppi brand's unique intersection with wellness and culture is a perfect addition to our portfolio," Ram Krishnan, CEO of PepsiCo Beverages U.S. said.
The company did not say when the deal will be finalized.
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