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WASHINGTON (TNND) — In the wake of President Donald Trump's imposition of heavy tariffs on imports, American consumers are beginning to feel the pinch with rising prices on everyday goods. According to the Federal Reserve, tariffs have already added approximately 0.3% to consumer prices, with the full impact yet to be realized.
Items such as baby gear, power tools, and mattresses are seeing price hikes, and major retailers like Walmart are passing these costs onto shoppers. Walmart announced that it can no longer absorb the extra costs and will raise prices on certain items later this month. Currently, nearly all imports into the U.S. face a 10% tariff, while most goods from China are taxed at 30%.
"We will do our best to keep our prices as low as possible, but given the magnitude of the tariffs, even at the reduced levels announced this week, we aren't able to absorb all the pressure given the reality of narrow retail margins," said CEO Doug McMillon in a statement.
The world's largest retailer is not alone, as other businesses are also forced to increase prices due to the tariffs.
A recent survey by KPMG reveals that 68% of consumers are avoiding new credit, 43% are delaying car purchases, and 70% are opting for free streaming services over paid options. The survey indicates that Americans are tightening their belts in response to the economic environment.
“Compounding economic volatility is prompting consumers to change their behavior as they look for more clarity on how tariffs impact pricing. Their resilience, which has been surprisingly stable, is once again being tested as they assess uncertainties in cost of living, job stability and personal risk tolerance in a unpredictable economic landscape," explained Matt Kramer, KPMG U.S. Line of Business Leader, Products.
In a significant development, U.S. and Chinese officials have agreed to sharply roll back tariffs for 90 days, reducing U.S. tariffs on Chinese imports from 145% to 30% and China's tariffs on U.S. goods from 125% to 10%. President Trump described the relationship with China as "very, very good" and expressed optimism about future talks with President Xi.
“The consensus from both delegations this weekend is neither side wants a decoupling," Treasury Secretary Scott Bessent told reporters in Geneva Monday morning.
Meanwhile, the U.S. and U.K. have struck a new trade deal, though it remains complex, as the Brookings Institute describes. The U.S. has reduced auto tariffs on a limited number of U.K. cars, while the U.K. has agreed to purchase $10 billion in American planes. However, significant issues remain unresolved, including taxes on U.S. tech firms and tariffs on U.K. pharmaceuticals.
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